A law firm’s decision to search for new business software can be based on a wide variety of reasons, but one thing they all have in common is they are all striving to make their practices better. After 25+ years
in the business, we are pleased to be at a point where we receive many enquiries for our software – LAWFUSION
– every day. As a marketer it is interesting to reflect on why firms are changing. Whilst looking at analysis of the reasons law firms have expressed to us so far in 2020 for their decision to make a software switch, it occurred to me that this year’s reasons can all be categorised under seven headings: frustration, hesitation, risk, addiction, empathy, carelessness and distraction. When the seven headings started to read like Pope Gregory’s list of SEVEN DEADLY SINS I thought about the firms who want new software but are wavering due to other pressures. I decided to write this article for them, to provide some food for thought, as those firms recognising the need to change all have a story to tell. There are lessons to be learned from the analysis in terms of business sense and it provides a thought-provoking account of Seven Deadly ‘Software’ Sins for law firms.
Seven Deadly ‘Software’ Sins For Law Firms
Posted on 22.01.21